PURSUIT | via CCAD + TURNTo mock up the Pursuit, the build team…


To mock up the Pursuit, the build team erected an open-ended wood frame in Grant Lab. They made cardboard components for the kitchen, bath, bedroom, and office. The team imagined a young person, perhaps a freelance photographer or designer, living in the Airstream and hosting client meetings there.

During the recession, one-third of all RV dealers and manufacturers in the U.S. closed their doors. Today, the RV trade is slowly coming back, thanks to younger buyers. Research shows that the average age of a RV buyer has fallen from 55 to 42, according to Greg Gerber of RV Daily Report. Millennials, or people born between 1980 and 2005, are also predicted to become a key segment of the market.

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